Administration notice Groupia Ltd — in Administration

We regret to advise you that Groupia Ltd ("the Company") (trading as Groupia Golf, GoHen, StagWeb, Groupia School Trips and Company Away Days) entered Administration on 16 June 2026 with Nigel Fox and Christopher Marsden, licensed insolvency practitioners from S&W Partners LLP, being appointed as Joint Administrators.

The Joint Administrators are exploring options for the Company, however the Company has now ceased taking new bookings and arrangements are in place with the Association of Bonded Travel Organisers Trust ("ABTOT") to support customers with existing bookings.


If you have booked a trip with any Groupia Limited brand, please read the following carefully.

Events on or before
31 August 2026

If your event is due to commence on or before 31 August 2026, ABTOT have arrangements in place and these events are expected to go ahead as planned. Please continue to use the Company’s existing VIP booking system in respect of these events.

Access VIP booking system →
£
Events from 1 September
2026 onwards

If your event is due to commence on or after 1 September 2026, these events will unfortunately be cancelled and subject to a refund claim. Instructions on how to make a claim will be published on this page by 22 June 2026.

For reassurance about trips departing on or before 31 August 2026, or for guidance on claims for later departures please Contact ABTOT:

: 020 7065 5305 (office hours)
: claims@abtot.com

Please quote your booking reference when calling.

The affairs, business and property of the Company are being managed by the joint administrators, who act as agents of the Company and without personal liability.

Read our full FAQs →
  • London Eye stag do
  • London Eye stag do
  • London Eye stag do
  • Book an activity with StagWeb
  • Groupia app

The Highlights

  • Epic views of the country's capital
  • London's second-highest viewing point
  • 4D cinematic experience

What Goes Down

  • Arrive in the heart of the capital with a spare half hour before riding.
  • Enjoy a surreal 4D (sight, sound, movement and smells) cinematic exhibit.
  • Hop into one of the London Eye pods and slowly rise to the top.
  • Soak up epic views like nothing you've ever seen before.
  • Try and spot a place to stop for a pint afterwards while you're at the top.
Duration

1 hour.

Group Size

Minimum of 6 stags.

Availability

7 days a week.

Seasonal

All year round.

Available In

UK

Why Groups Rate This

It's easily one of the most iconic sights along the banks of the River Thames, a triumph of modern architecture standing tall amongst all the old London relics. It's also one of the highest viewing points in London, second only to the observation deck on the 72nd floor of The Shard. Essentially a giant Ferris wheel, the London Eye is such a familiar sight to so many people, yet so few of us have actually done it. It's time to correct that as you line up a trip on this great piece of London history for all the stags.

Each pod has 360-degree panoramic views across the nation's capital, it gives you the chance to view the city's most spectacular landmarks from the comfort of high-tech glass capsules. On a clear day, you can see 40 kilometres. That incredible distance is wider than many of Europe's largest cities. Yeah, try and get your head around that stat. There's also a cinematic experience included free in the price, where you'll see aerial footage of London, and the New Year's Eve fireworks, in 4D.

If you're headed to London - already one of the most popular cities in the country for a stag do - then checking out the London Eye is an absolute must-do for you and the lads. Whether you're from out of town and want to see all that London has to offer, or hardened Londoners looking to get a new perspective on the city, the London Eye is one of the most visited tourist attractions in London for a reason - it's a giant bicycle wheel offering unique and unparalleled views across the country's greatest city.

London Eye QI

  • Technically the London Eye is not a Ferris wheel, it's a cantilevered observation wheel. Try saying that fact without sounding like a nerd. 
  • The London Eye attracts more visitors each year than the Pyramids or the Taj Mahal. 
  • With approximately 3.7 million visitors a year it's the UK's most popular paid attraction. 
  • Fireworks are attached to the London Eye every New Year's Eve as it becomes part of London's huge display.
  • It can carry up to 800 people at a time. That's Leeds United's entire supporter's club in a single rotation.
  • It was originally only supposed to be temporary, but like the O2 and Phillip Schofield, it seems to have been around forever.
  • It had a typically British opening ceremony. It was formally opened on the 31st of December 1999 ready for the millennium as promised. But it didn't actually work and visitors couldn't use it until March the following year.
  • The London Eye is actually part Skoda. Parts of the structure were cast in the Skoda factory in the Czech Republic.

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